Image acknowledgements

Thanks to the following organisations for permission to use images on this website:


Collection of Jill A. Wiltse and H. Kirk Brown III, Denver

John Lewis Partnership

Mitchell Beazley

Royal Air Force Museum Hendon


V&A Museum

Whitworth Art Gallery

All other images are from Robin and Lucienne Day Foundation archives.

Images may not be reproduced without prior written permission.

Text copyright

© Lesley Jackson and Paula Day 2014

Lucienne Day

Throughout her career Lucienne’s interest in plant forms was counterbalanced by a propensity towards abstraction. During the 1970s, stylised flat florals and tree patterns were created hand-in-hand with striking geometrics in her patterns for Heal Fabrics and Cavendish Textiles. These designs marked a distinguished finale to her exceptional career as an industrial designer.

Several of her key contacts in the textile industry retired during the early 1970s, including Tom Worthington at Heal’s. Fashions were also changing. Rather than risk compromising her work, Lucienne decided to focus her energies elsewhere.

As joint design consultants for the John Lewis Partnership between 1962 and 1987, Lucienne and Robin played a key role in overseeing the introduction of a new ‘house style’. Much more than just a logo, this wide-ranging corporate identity affected every aspect of visual presentation, from colour schemes in buildings to packaging and price tags, all codified in a Design Manual.

The Days with Harry Legg, Director of Research and Expansion at John Lewis, 1979