The Alternative Flooring Company Ltd

Sister company to heritage British manufacturer Wilton Carpets, Alternative Flooring offers creative and innovative flooring solutions for the domestic market, with an emphasis on wool and natural fibres. The Quirky range of runners and broadloom carpets, designed and made in Britain, features vibrant patterns and colour combinations by leading British designers. 

In 2017, as part of the Lucienne Day centenary celebrations, we have collaborated with Alternative Flooring on the first-ever Lucienne Day carpets range to be launched for over fifty years. The ‘Authentic Lucienne’ collection is a revival of Lucienne Day’s original 1964 designs for the Wilton Royal ‘Architects’ Nova’ range. Painted carpet artwork from the Wilton archive and samples of the original carpets held in the Whitworth Art Gallery collections were traced and meticulous care taken to reproduce faithfully Lucienne Day’s own dynamic patterns and colourways. Strikingly fresh and contemporary-looking, the new carpets work perfectly in today’s interiors.

The first carpet runners in one vibrant colourway each of Lucienne Day’s designs ‘Octagon’ and ‘Squares and Diamonds’ were woven on an original 1960s loom at Wilton Carpets in December 2017. The full ‘Authentic Lucienne’ range will launch in 2018.

Squares and Diamonds