Established in 2010, &Tradition is an international brand built on a Danish legacy of craftsmanship and design. The company strives for timeless designs born out of tradition and revolution, honouring old masters who were avant-garde in their time, and welcoming new designers creating icons of tomorrow. Robin Day now joins Arne Jacobsen, Verner Panton and others in &Tradition’s portfolio of classic designers.

This significant new partnership began when our founder Paula Day met &Tradition’s founder Martin Kornbek Hansen in London in February 2020. Talks continued by video call during lockdown and the collaboration was forged on subsequent visits between key team members in the UK and Copenhagen.

&Tradition has worked closely with us to bring back into production six of Robin’s seminal designs from 1951, the year that saw his breakthrough as one of Britain’s leading furniture designers.

Originally produced as Hillestak, Robin’s first low-cost designs for his long-term client, British furniture company Hille, have been reissued in slightly scaled-up versions under the name ‘Daystak’.

Robin’s first major furniture commission was to design all the seating for London’s Royal Festival Hall, which opened at the Festival of Britain. &Tradition’s new Royal Festival Hall Collection includes authentic reissues of his Lounge Chair, Dining Chair and Terrace Chair and Tables.

&Tradition launched the products in June 2024 in their Copenhagen showroom at Three Days of Design, with an exhibition dedicated to the work of Robin Day and events including a conversation between Paula Day and design historian Emanuele Quinz.